My role & vision
As a Senior Product Designer at Project Management Institute, I had the opportunity to lead the redesign of the ATP platform, the central hub where partners manage their organizations, teams, and instructors. This transformative project challenged me to reimagine how our training partners interact with PMI's certification programs, serving over 1,000 active partners globally.
Throughout this initiative, I worked closely with cross-functional teams including finance, business stakeholders, product managers, UX researchers, and engineers to ensure we were building the right solution for both our partners and internal teams. My role encompassed the complete redesign process from wireframing and prototyping to research and implementation oversight.
The challenge
Our vision for the ATP platform centered on two key areas: revolutionizing the application process and transforming daily partner operations.
Application Experience:
Improve efficiency, accuracy, and usability of ATP and REP application workflows
Reduce application drop-off rates through streamlined experiences
Minimize application guidance requests to customer care
Decrease overall time to complete applications
Platform Management:
Enable partners to efficiently invite and manage instructors through self-service capabilities
Streamline end-to-end processes for partners managing their business operations
Reduce complexity in managing business information, users, and instructor details
Accelerate the instructor setup process to minimize time between onboarding and active teaching
The existing platform, while functional, had become dated both visually and technically. Partners frequently needed to contact support through email for what should have been simple tasks, creating unnecessary delays in their business operations. Additionally, our support team was handling numerous manual touchpoints that could be automated, indicating an opportunity to improve efficiency for all users of the platform.
This project represented more than just a visual refresh – it was an opportunity to fundamentally rethink how our partners interact with PMI and manage their certification programs effectively.
Elevating the design for seamless interaction
I re-designed the base platform, which can be likened to YouTube but with a focus on web3 education. Within this framework, content creators can customize their profiles, upload videos with token-gating possibilities, monitor their performance through comprehensive stats, and actively engage with the communities they are a part of or lead.
Seamless content sharing: Video upload flow
A pivotal aspect of my contribution was designing the seamless video upload flow, ensuring creators could effortlessly share their content with their audience. This involved creating an intuitive interface that guides content creators through the process of uploading their videos, optimizing the user experience, and streamlining the content distribution process.
Empowering creators with course building capabilities
Additionally, I crafted an intuitive course builder and course home interface, empowering creators to curate multi-video courses that can be token gated and easily edited to adapt to evolving educational needs. This functionality enables content creators to build engaging and dynamic courses, providing learners with valuable educational content in a structured and immersive manner.
Fostering collaborative learning experiences
Recognizing the importance of user engagement, I also developed a user-friendly interface that enables course participants to navigate their learning journey. This interface includes a comprehensive preview feature, displaying upcoming lessons and tracking progress throughout the course. Furthermore, a dedicated comment section fosters interactive discussions and facilitates a more profound learning experience for users, encouraging collaboration and knowledge sharing among learners.
Throughout this collaborative endeavor, I aimed to strike the perfect balance between aesthetics and functionality, seamlessly merging a visually appealing design with a seamless user experience.
Advancing Web3 education for all
The ongoing development of this project reflects our unwavering commitment to excellence and our shared vision of making web3 education accessible to all. As we continue to collaborate, we aim to enhance the platform further and extend its reach, ensuring that individuals from diverse backgrounds can easily engage with and benefit from the transformative power of web3 technologies. Together, we are dedicated to pushing the boundaries and making educational experiences more inclusive and impactful in the realm of web3.